So at this point, you’ve probably heard all about Google’s new algorithm, named Hummingbird. This was an giant change for Google, and if you’ve seen a drop in your site activity, this could be the reason!
So what is Hummingbird? Here are the some key facts you need to know:
- Hummingbird is an update that understands and delivers upon ‘user intent’
- It additional develops the idea of conversational-based search
- Google is trying to copy the way we think and predict the solution it believes we are looking for
- Hummingbird seem to be more targeted on an improvement to Knowledge Graph
- Google is currently looking to retain individuals on its SERPs for longer by gathering additional information; it is not necessarily trying to pass traffic back to websites
- Pages that match the meaning of a user’s search can perform more effectively than pages that just match a few words. When creating pages, a webmaster needs to ask his or herself “What is it the user needs when entering their query? Can my page match their intent?”
- Google has said that every word in a query is being taken into account, i.e. the whole conversation or meaning, instead of many key words.