Which platform is best for an eCommerce store
Setting up an online store has almost become invincible as most businesses as well as individuals are concentrating on selling products and services online. If you are one such individual or business wanting to make an ecommerce store, the principal component you should be aware of is the platform that you plan to raise the ecommerce site. With so many eCommerce platforms available, it is hard to figure out which one is right for you. Many platforms offer different functionality which is necessary for some eCommerce stores, while simple functionality may be your piece of pie.
WordPress is a powerful free platform to build your online store. It is an extremely popular platform, if not the most popular, and with shopping cart plugins like (WooCommerce and GetShopped) is powerfull ecommerce solution:
- WooCommerce (free) is one of the most popular ecommerce plugins ever since its introduction, it has quickly gained popularity and community support. It is based off of Jigoshop(which is definitely worth checking out also). WooCommerce is free, and it’s backed by plenty of premium extensions and themes.
- GetShopped (free) is one of the earliest shopping cart plugins for WordPress. It used to be a little shaky, but its more recent versions have seen tremendous improvements. While official support for the plugin is lacking, its community is huge
Magento is the eCommerce software platform for growth that promises to revolutionize the industry.
Magento vs WordPress – which platform is best?
There is never a perfect solution for any problem, but understanding the background of the two platforms may help make the decision.
Each platform has its strengths. On the surface, the two platforms may seem similar. They both are highly customizable, SEO friendly, can be extensively themed, and feature a strong online support community.
Magento and WordPress Similarities
- They are both Open Source platforms – they are both free
- Ability to integrate blogging into their functionality
- Ability to easily add products
- Ability to use themes to design and personalize the look of your website
Use Magento if:
- You want complete control over every aspect of your business and inventory
- You have a large or growing product catalogue and you expect significant expansion and growth of your store
- Your website is primarily an online store, without much other content or features.
- You would like the option of branching into multiple stores
- You want to integrate your online store with your accounting system for synchronisation of customer data, orders and inventory
- You have more advanced order fulfillment processes such as drop-shipping through multiple warehouses
- You have need for wholesale or secure login order placement
- You have multiple customer levels, each requiring different pricing or discounts
- Your product pricing varies depending on quantity ordered
- You want to synchronise products between your online and Ebay stores
- You want a greater range of add-on plugins / extensions to enhance the functionality of your store. (Whilst WordPress is known for wide range of plugins, most are not ecommerce based)
Use WordPress if:
- Your budget is limited.
- You only want to sell a small range of products and don’t have any specific requirements in regards to order fulfillment
- You already use WordPress and want a store added to it without having to start from scratch
- Your store is only a small part of your website.
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